5 Ways to Get Sponsors for your Event

So you’re hosting an event. Cool! Do you have a plan to find sponsors? If not, you should.

Let me show you 5 Resources for Getting Sponsors for your event.

I wrote a free report for the first three which you can download it here.  On the report, I go into greater detail than I will here in this blog.

Plus, I’ll give you two additional resources that will help you find and sign sponsors.

How To Get Sponsors For Your Event

1) Your Network – This is usually the best place to start. Who do you know? Who in your network would love to get their product or service in front of your audience? Chances are, there are many.

Think about it … if you’re hosting a local event there are likely countless businesses in the general are where you’ll host the event. Chances are you know a few of these business owners, or someone you know is connected to some of these them. Contact them. Tell them what you’re up to. Ask them to be a sponsor.

Now, there some more work you’ll need to do to ensure you have something to offer the potential Sponsor. But, download the report here and I’ll show you how to put that together.

2) Your Marketing Assets – Here’s a great question to ask yourself … How do you communicate with your audience? Do you email them, host webinars, meet in person, send them newsletter, etc. List all of the ways you communicate with them. These are many of the things you can offer to a would be sponsor.

Also, they are great ways to find sponsors in your network. The next time you send that newsletter or host a class, ask your audience who they’d like to see sponsor one of your events.

3) The Internet – Sure, this is a very broad place, but the internet is full of all the resources you’ll need to find sponsors. If you’re active in social media, I recommend starting there. Preferably on LinkedIn. There you’ll find groups of like minded individuals. Be active in these groups and offer your Sponsorship opportunities. Don’t SPAM, but do tell people what you’re up to and ask for help.

Two Bonus Resources

4) Hire a Professional – Far and away this is the easiest way to find sponsors … although it’ll cost you some money.  There are many benefits to hiring a Professional. Let me highlight just two …

Reason 1: They have a network of potential sponsors – Any Sponsorship professional who’s done this for a little while will already have a network of potential sponsors. Find a Professional with a network of Sponsors who would fit your event. Hire the professional and they can likely do a better job at filling sponsors than you could on your own

Reason 2: They have experience in selling sponsorships and know the tricks of the trade – Selling Sponsorships is simple … but it isn’t easy. Hiring someone with experience should yield you better results because they’ve done this before. They know well what would-be sponsors want. They should know how to contact them to.

5) Marketing Efforts – How do you already market your business? Social Media? Paid Advertising? Direct Mail? Regardless, these tactics can work to attract sponsors. Follow the same principles, but instead of promoting your product, service or event, promote your sponsorship opportunities.

So there you have it, 5 Resources for Getting Sponsors!

I’d be happy to give you some one on one attention. For a free consultation, fill in the form found on this page.

5 Ways to Get Sponsors for your Event

Weekly Roundup - September 16, 2014

I frequently run across all sorts of cool things. Some of it is business related and some isn’t.

Each week, I post a handful of tools or great content that peaks my interested. I don’t write a full summary on these. Instead, I posts things that I find interesting and encourage you to check them out.

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Have you checked out the free U2 album available now on your iTunes device? This was a brilliant way to distribute the album. Every other band out there wishes they could get their latest record into the hands of 500 million people in a matter of minutes.

Check out the ad from Apple Here

Good stuff I found this week:

Lewis Howes Podcast: I’ll likely share info I learned from the Lewis Howes Podcast frequently. Lewis is the creator of the School of Greatness. His podcast interviews are great. Every time I listen to one I learn a ton of great things on life & business. I HIGHLY recommend these!

Track your Twitter Activity: I accidentally found this last week. Twitter offers great insight on the impressions, engagement, & engagement rate of your tweets. Who knows, maybe they’ve done this for years and I’m just late to the party! The URL is: [https://ads.twitter.com/user/TwitterHandle/tweets] Replace the word “TwitterHandle” with your actual Twitter account name.

Unsplash: Get free HD stock photos. Hugh boost for Bloggers! There is a limit on how much you can download, who care?!?! Free photos!!!

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Weekly Roundup - September 16, 2014

Why This? Why Now?

Thanks for visiting. And as you arrive to this site, I imagine you may be asking yourself these two questions  Why this? And why now?

Why is Scott creating a blog & newsletter again? Why is he doing it now?

Let me answer these questions for you and also explain why this is a benefit for you.

Why this and why now?

Years ago I ran a regular newsletter and blog. However as my work life changed, that became less of a priority. So, the blog went away.

The truth is, I really missed it! I enjoy putting together content and sharing it. I’d like to share my experience to help you achieve your personal and business goals. So, it’s time to start sharing again!

Business Changes

Recently, I’ve made a major shift in my business. As you may know, I’ve spent the past year and a half or as the Vice President of Sales & Business Development for NPE. This has been a tremendous experience. Through our efforts, NPE now has a fully functional Business Development program that will contribute millions of dollars to the NPE eco-system, not to mention thousands of leads!

I still retain a contractor role with NPE, but it is time for be to transition back into Business Building mode. Meaning, I’m building the ScoMo brand once more!

Specifically we offer Business Development & Sponsorship education and services. If you’re looking to generate more leads and/or revenue in your business, then we can help! Through the years I’ve developed a specific process to build a Business Development resource for any small business. Through this, business owners can unlock a new revenue stream in their business and develop multiple new sources of warm leads! (If you’d like to learn how, contact me and we’ll set up a time to talk)

How this Benefits You

On a regular basis, I’m in touch with businesses who are up to some great things. I want to share their stories and the cool things they do. I’ll be writing about these here. Also, I frequently see cool tools, resources, links & content that are of a value to Small Business owners. Those will also be shared here on this blog. (Here’s an example)

Implementing and using these tools in your business will assist you in achieving your goals. I’m happy to be a resource for you!

Also, about twice each month, I’ll publish a newsletter showcasing some cool companies, tools, and individuals.  If you’d like to receive a copy, sign up here:

How Can I Serve You?

In the mean time, how can I serve you?

Do you have an event or brand where you’d like to leverage sponsorship?

Are you looking to generate more leads & revenue for your business?

If so, I’d like to be a resource for you. Feel free to Contact Me at anytime to set up a Free Consultation.

To YOUR Success!

ScoMo

 

 

Why This? Why Now?

Weekly Roundup - September 8

Each week, I run across all sorts of cool things. Some of it is business related and some isn’t.

Each week, i’ll post a handful of tools or great content that peaks my interested. I won’t do a full write up or summary on these, rather posts things that I find interesting and encourage you to check them out.

I live in Orlando, FL. I saw this billboard the other day advertising the new Jacksonville Jaguars gigantic scoreboard. #TakeThatTexas

Good stuff I found this week:

Izea: Get paid to send social media messages.

Signals by HubSpot: Get FREE Gmail plug-in that notifies you when someone opens your email.

Southwest Airlines: What do you think of the new Southwest Airlines look? here’s a cool time lapse video of painting one of their jets.

Weekly Roundup - September 8

How and What You Sell Matters

I‘m currently reading John Jantsch’s latest book Duct Tape Selling. It’s great!

The world of selling is changing. As Jantsch’s puts it, you no longer need Sales Representatives. Rather Sales Guides are needed.

I see this daily in the Sponsorship world. As our team works to sell Sponsorship properties, our prospects show up educated. They don’t need someone to convince them the importance of finding new avenues to generate leads & revenue. Rather, they need a professional to guide them in how to accomplish this.

Also, for individual sales reps, the need for personal branding is stronger than ever. You need to have a presence on social media, have a blog, and be known as an expert in your niche. This coupled with the knowledge of how your product or service will benefit someone makes you an extremely valuable sales resource.

There is little need today for a Sales Rep who will convince someone to make a purchase. Rather, now you need to educate someone on how you can help solve their problems. Teaching is the new way of selling. Don’t just know and share information. Rather teach your prospects

What are you doing to ensure you are an EXPERT in your field?

Can your prospects find you online … even the individuals who don’t know they are your prospects yet?

Are you regularly communicating in online locations where your prospects hangout?

How are you leveraging technology to assist you in selling?

Also, what are you selling? Is your product or service truly valuable? Or are you just trying to make a buck?

I hold nothing against making a living for you and your family. But, I think Sales Professionals … at least the ones who are truly committing to being successful … should only represent products or services that truly add value. I’m not saying we all need to sell something that makes the world a happier or better place. Rather, does what your selling truly add value to the person who is purchasing it?

How you sell is just as important as what you sell!

 

 

 

 

 

 

 

 

How and What You Sell Matters

Not Getting What You Want is ...

Remember that not getting what you want is sometimes a wonderful stroke of luck. -Dalai Lama

As I sat down to type today, a few things happened that inspired this post:

1. I stumbled across this quote by one of the Dalai Lama’s


2. This morning I heard the song, You Can’t Always Get What You Want by the Rolling Stones


3. Yesterday, a friend of mine shared with me an interesting story about bad luck that turned good. (Will share with with you in a moment)

Tell me if this has ever happened to you …

You anticipated life to go a certain way; but it didn’t.  Perhaps something you wished or hoped for didn’t work out.

Because of that, you were disappointed or felt dejected.

Later, your life was improved because you didn’t get the thing your originally wanted.

Can you relate?

Boy I can!!!

Yesterday, my good friend Ken gave me a call. I haven’t talked to Ken in 5 months. The last time we spoke, life was kicking him in the nuts. His business wasn’t going well. A few years ago he, his wife, and their kids moved away from their extended family so he could pursue his business. But it wasn’t working as planned.

So they decided to mov back home. Because of that, his business is now thriving!

Ken had expected life to go one way, but it didn’t. So, instead of getting down and dejected, he let the flow of life direct him in a new path and he was successful.

He’s the moral of the story … Set goals! Have dreams! Make plans! Work our butt off to make them a reality.

BUT … when life doesn’t go your way don’t quit or allow life to beat you up.

Instead, “remember that not getting what you want is sometimes a wonderful stroke of luck!”

Has this happened to you? Share your story below where something not working out turned into a stroke of luck!

 

 

 

 

Not Getting What You Want is ...

Have the Courage to Pursue Your Dreams

So, I’m a Disney fan! We live close to Disney World and Orlando, FL and frequently take our kids.

I’ve grown to admire what Walk Disney built. He was a true visionary. A man with vision and courage to pursue his dreams.

Do you have the courage to pursue your dreams? Do you even know what your dreams are?

Start there first, list out your dreams. Write them down! Get really clear on them.

Next identify what would need to be accomplish in order for your dream to come true.

From there, list what actions you need to take.

And finally, get working!

Have the courage to pursue your dreams!

 

 

Have the Courage to Pursue Your Dreams