Thursday, June 18, 2015

Instagram is a Sales Tool? Really?

Yep, Instagram really works as a sales tool. Although, the sales may not come in a way you’d expect. Let me explain …



I’m a blessed man! I’m married to my best friend, we have amazing kids, everyday I get paid to do work I love, my business is growing and I’m truly making a difference.


In 2015, it’s been a goal to give back in some unique ways. One was by creating an Instagram account called Mr.ScoMo that is loaded with content to inspire and motivate others, especially Entrepreneurs.

 

Little did I realize that I was also creating a sales tool. Here are a few of the things that have happened because of Mr.ScoMo:


    • I’ve been interviewed on multiple podcasts

    • Dozens of individuals have opted in to my free reports (Maybe even you!)

    • Multiple individuals have purchased sponsorship opportunities from me. This has created thousands of dollars of revenue for me and my clients!

    • I’ve made many new contacts in my industry

    • I’m actively finding gigs for a the speakers I’ve connected with on Instagram


And the strange part is that I don’t openly talk about what I do. Instead I try to be a motivator helping others achieve their goals; regardless of what their goals are. But by being me, I’ve been able to attract new business. How cool is that!


This is all on top of my original purpose which was to motivate and inspire others. Plenty of that has happened as well! A few times a week someone reaches out to me thanking me for the account or asking for some help, guidance, or direction. It may be just one Instagram account, but it is making a difference in the lives of some.


So, here are my invitations for you:



  • Follow my account at @Mr.ScoMo

  • Share it with someone else who may be inspired by it’s content

  • Get active on Instagram. Share images of what you do or create pictures with a quote laying over the top

  • Engage with your followers and others in the Instagram community.



If you are on Instagram, let me know. I’ll be happy to plug your account from mine!

 

To YOUR success,

 

ScoMo Scott Morrison




Instagram is a Sales Tool? Really?
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Thursday, June 11, 2015

Where Your Clients Hang Out


What if you could go to a place where you were surrounded by people who are your ideal customer?networkingeventprepare



Most businesses are busy looking for the one-off sale. Meaning, they identify a prospect and attempt to sell their product/service to them.


Instead of only looking for individuals to sell to, you should also find places where your customers are already hanging out.


How much easier would it be to get new clients?

These places could be anywhere. Social Media sites, online groups or forums, networking events and trade shows.


Do you know where your clients are hanging out?


At live events, you can network your way through the audience or you may be able to speak in front of the whole group. Speaking comes in many shapes & sizes including:


    • Main Stage Keynote

    • Breakout Session

    • Hosting a Luncheon

    • Being a Panelist


Every time you speak, you’re making an impression on your prospects. They are learning about you and your company. They are learning how you can help them.



If you sponsor the event, you’ll likely have a booth or tabletop where attendees can meet with you one on one. This again is a great way to generate new leads and make sales.


Do you have events schedule to attend,

speak at and sponsor for the remainder of 2015? 

 

If not, I’d be happy to help you out!


To YOUR success,


Scott Morrison





Where Your Clients Hang Out
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Friday, February 13, 2015

Small but Mighty

No one or no thing is too small to be great. Take our friend the Tug Boat here. He’s pulling a massive cargo shipped. I imagine just a few of those container on the cargo ship equal the weight of the tug boat.


But, it’s the small tug boat who is pulling the massive cargo ship.


You may be small. You may think your idea is small. Your company many be small. But it is MIGHTY. And it was born for GREATNESS!


Let me know if you agree!


 


 





Small but Mighty
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How to Write a Mission Statement the Matters

Nearly every company has a Mission Statement.


Too many major corporations have statements that are stuffy and really don’t explain anything. I’ve also read many from small businesses that are plain stupid and don’t help you understand what the organization is all about.


Then there are the ones in the middle. Simple yet elegant. Profound and motivation! Statements like:


Disney: To Make People Happy


– OR –


Amazon: To be the world’s most customer-centric company


I can get behind these and not surprisingly I’m a frequent customer of both of these brands.


So how can YOU write a great mission statement? And why should you anyway?


I found this short video from Dan Heath who is the author of Made to Stick. He gives and entertaining, yet educational explanation on how to write a great mission statement.


Enjoy!


 



 



How to Write a Mission Statement the Matters
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Thursday, February 12, 2015

Are you carrying your weight?

We all have a role to play. EVERYONE has someone who counts on them. Are you doing your part? Are you carrying your weight?





Are you carrying your weight?
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Monday, February 9, 2015

The world is plotting ...

For years, I’ve repeated this #affirmation to myself every day. And everyday it’s been true.


The world does plot to bring good things our way, if we’re open to receive them. Too often, our hearts are hardened. We aren’t looking for the good or for the opportunity. If instead you are open to the good, you’ll see it abundantly flow into your life.


I suppose this is part of why I love working with entrepreneurs so much. It’s the group of people on earth with the most optimism, passion and enthusiasm that I’ve ever encountered.


So today my fellow #entrepreneurs, CARRY ON! Today, the world is plotting to do YOU good today … and I can’t wait to see what it is!





The world is plotting ...
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Friday, February 6, 2015

Will you break? Or break a record?

Everyone faces adversity. Everyone faces trails and tough times. It’s what you do in those moments that define you!


I follow a simple formula in life. I learned this from @jackcanfield


Event + Response = Outcome


How will you respond to what happens to you today? Will you break? Or will you break a record?


Follow my man @jrerdeg on Instagram!





Will you break? Or break a record?
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