As I’ve built my business, I’ve struggled with focusing from time to time. There is so much to do. Who and what should I focus on?
There is so much I COULD do. I can work one-on-one with clients, I can build a product, I can sell or consult…oh and what about social media?!
SQUIRREL!
I know many of you like me have ‘Shiny Object Syndrome.’ Meaning you chase the shiny object because it’s exciting.
And, yes it is exciting … but it’s also the path to FAILURE. On top of that, all of these ideas often lead to inaction.
Have you ever felt paralyzed because you had too many ideas and were not sure which to pursue first? I sure have.
Let me share with you what you should focus on. This isn’t my unique idea. It comes from one of my favorite books “Shift Your Mind Shift the World” by Steve Chandler.
“I want to focus on the end user of my service. It’s a surefire way out of self-doubt. It’s a way out of fear – to focus on the end user.
Think about the person out there in life who is longing to receive your service; someone who would really benefit from your E-book, or from your consoling or your product. Someone who would really benefit if you communicated with them and game them what you had. Keep your focus on them because that will get you back into action.” (Page. 15)
So start there; get a clear vision of the person out there who NEEDS what you offer. The person who would consider your arrival an answer to a prayer.
Now, what would you say to that person? How would you talk to them? What would you share? What would you offer?
More importantly, what would you give them first?
If it’s advice, then write an e-book or blog post containing the information you would share with them.
If instead you would provide them a service, then find someone you can provide that service for. Search online for individuals you could help and serve. Then CALL THEM and offer your services.
In other words, take action … because taking action is the ONLY way you’ll be able to accomplish your goals.
Who to focus on …
