How to Write a Mission Statement the Matters

Nearly every company has a Mission Statement.

Too many major corporations have statements that are stuffy and really don’t explain anything. I’ve also read many from small businesses that are plain stupid and don’t help you understand what the organization is all about.

Then there are the ones in the middle. Simple yet elegant. Profound and motivation! Statements like:

Disney: To Make People Happy

– OR –

Amazon: To be the world’s most customer-centric company

I can get behind these and not surprisingly I’m a frequent customer of both of these brands.

So how can YOU write a great mission statement? And why should you anyway?

I found this short video from Dan Heath who is the author of Made to Stick. He gives and entertaining, yet educational explanation on how to write a great mission statement.

Enjoy!

 

 

How to Write a Mission Statement the Matters