5 Ways to Get Sponsors for your Event

So you’re hosting an event. Cool! Do you have a plan to find sponsors? If not, you should.

Let me show you 5 Resources for Getting Sponsors for your event.

I wrote a free report for the first three which you can download it here.  On the report, I go into greater detail than I will here in this blog.

Plus, I’ll give you two additional resources that will help you find and sign sponsors.

How To Get Sponsors For Your Event

1) Your Network – This is usually the best place to start. Who do you know? Who in your network would love to get their product or service in front of your audience? Chances are, there are many.

Think about it … if you’re hosting a local event there are likely countless businesses in the general are where you’ll host the event. Chances are you know a few of these business owners, or someone you know is connected to some of these them. Contact them. Tell them what you’re up to. Ask them to be a sponsor.

Now, there some more work you’ll need to do to ensure you have something to offer the potential Sponsor. But, download the report here and I’ll show you how to put that together.

2) Your Marketing Assets – Here’s a great question to ask yourself … How do you communicate with your audience? Do you email them, host webinars, meet in person, send them newsletter, etc. List all of the ways you communicate with them. These are many of the things you can offer to a would be sponsor.

Also, they are great ways to find sponsors in your network. The next time you send that newsletter or host a class, ask your audience who they’d like to see sponsor one of your events.

3) The Internet – Sure, this is a very broad place, but the internet is full of all the resources you’ll need to find sponsors. If you’re active in social media, I recommend starting there. Preferably on LinkedIn. There you’ll find groups of like minded individuals. Be active in these groups and offer your Sponsorship opportunities. Don’t SPAM, but do tell people what you’re up to and ask for help.

Two Bonus Resources

4) Hire a Professional – Far and away this is the easiest way to find sponsors … although it’ll cost you some money.  There are many benefits to hiring a Professional. Let me highlight just two …

Reason 1: They have a network of potential sponsors – Any Sponsorship professional who’s done this for a little while will already have a network of potential sponsors. Find a Professional with a network of Sponsors who would fit your event. Hire the professional and they can likely do a better job at filling sponsors than you could on your own

Reason 2: They have experience in selling sponsorships and know the tricks of the trade – Selling Sponsorships is simple … but it isn’t easy. Hiring someone with experience should yield you better results because they’ve done this before. They know well what would-be sponsors want. They should know how to contact them to.

5) Marketing Efforts – How do you already market your business? Social Media? Paid Advertising? Direct Mail? Regardless, these tactics can work to attract sponsors. Follow the same principles, but instead of promoting your product, service or event, promote your sponsorship opportunities.

So there you have it, 5 Resources for Getting Sponsors!

I’d be happy to give you some one on one attention. For a free consultation, fill in the form found on this page.

5 Ways to Get Sponsors for your Event